Entry #5: Deer Mayhem

 Accidents happen all the time without warning and at the most inconvenient time. After watching the short ad from Allstate, the context of the ad explains if a person is covered with Allstate insurance they will save more while trying to fix the item that was damaged by a deer running in front of the car. The ad's author explains how it can be dangerous to drive at night in the woods where deer are known to cross the road. The ad shows a good example of the outcome if you are not paying attention for just a split moment. The audience the author is trying to reach is Americans who either go hunting or live near the woods. Anyone who feels that they are the targeted audience should be more aware of their surroundings and make sure they have insurance that will protect them if mayhem occurs. Allstate ads are funny and catch the audience's attention because the narrator acts as the mayhem. The way the author of the ad made a very stressful situation funny. That caught the viewer's attention because why not make a stressful situation into a funny situation instead.